Willwaukee Twitch Brand Design
Developing a complete Twitch Affiliate brand design that can translate to print and other digital mediums. Willwaukee became a Twitch Affiliate streamer in early June 2021 and needed a whole brand design centered around his hometown of Milwaukee, WI. The logo was created in less than an hour using the People’s Flag of Milwaukee (though at an angle to represent Willwaukee’s penchant to go “on tilt” on occasion!) and a funky videogame-esque font. The Milwaukee and videogame themes were cheekily carried through the branding, especially in the custom Twitch emotes: a beer cheers, a cheese heart, and videogame sayings (GG/Hax/Lulz) designed in a comic book-like style. Willwaukee’s favorite video game, Mass Effect, was used to create custom Starting Soon, Be Right Back, and Stream Ending videos, which can be viewed during his streams, as well as a logo animation (made in Adobe After Effects) Print pieces (business cards and t-shirts) were really fun to create to get the word out, as well.
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Creation of two new brands that work both together and separately for a writing and editing professional. The color palettes of both brands were made first in order to establish a similar yet different look and feel. Teal, yellow, and burgundy were chosen to be used across both brands, and all of the colors were named with a drink theme, such as Cosmo Pink or Earl Grey. The logos were then created concurrently in order to maintain a similar yet different look and feel. Both logos were to include a drink (a brandy old fashioned and a latte), and use the same fonts. A mini brand book was later designed to help the client’s web designer create websites with the new brands.
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