Willwaukee Twitch Brand Design
Developed a complete Twitch Affiliate brand design that can translate to print and other digital mediums, centered around his hometown of Milwaukee, WI. Milwaukee and videogame themes were cheekily carried through the branding, especially in the custom Twitch emotes: a beer cheers, a cheese heart, and videogame sayings (GG/Hax). A character was also designed: McCurdy, an anthropomorphic cheese curd! McCurdy was helpful in designing emotes that show emotion: hype, cry, laugh, or saying hi! Digital aspects of the brand include videos and animations. Videos were created from various aspects of Willwaukee’s stream, as well as convention coverage at various nerdy conventions, including GenCon! The videos can be found on his Youtube Channel, starting with the video “Streamer puts his face on the line.” Animation came into play with an animated emote and some animated stream scene transitions; there will be some animated emotes in the works in the future! Print pieces currently include business cards and t-shirts designs. They have been a fun way to get the word out about the stream.
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Creation of two new brands that work both together and separately for a writing and editing professional. The color palettes of both brands were made first in order to establish a similar yet different look and feel. Teal, yellow, and burgundy were chosen to be used across both brands, and all of the colors were named with a drink theme, such as Cosmo Pink or Earl Grey. The logos were then created concurrently in order to maintain a similar yet different look and feel. Both logos were to include a drink (a brandy old fashioned and a latte), and use the same fonts. A mini brand book was later designed to help the client’s web designer create websites with the new brands.
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