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Willwaukee Twitch Brand Design

Developing a complete Twitch Affiliate brand design that can translate to print and other digital mediums. Willwaukee became a Twitch Affiliate streamer in early June 2021 and needed a whole brand design centered around his hometown of Milwaukee, WI. The logo was created in less than an hour using the People’s Flag of Milwaukee (though at an angle to represent Willwaukee’s penchant to go “on tilt” on occasion!) and a funky videogame-esque font. The Milwaukee and videogame themes were cheekily carried through the branding, especially in the custom Twitch emotes: a beer cheers, a cheese heart, and videogame sayings (GG/Hax/Lulz) designed in a comic book-like style. Willwaukee’s favorite video game, Mass Effect, was used to create custom Starting Soon, Be Right Back, and Stream Ending videos, which can be viewed during his streams, as well as a logo animation (made in Adobe After Effects) Print pieces (business cards and t-shirts) were really fun to create to get the word out, as well.
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EVERSANA LinkedIn Carousels

A couple of carousel campaigns using multiple images to convey certain messaging to users on LinkedIn about EVERSANA’s capabilities. Using EVERSANA branding and messaging, these campaigns differ from regular social media images by having several frames convey the messaging. These ads are able to have more information on them but also require a unified design. To try to help the user go from one slide to the next two tactics were used: a unified background and, in most cases, an arrow to create movement from the first slide to the last.
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Dual Branding

Creation of two new brands that work both together and separately for a writing and editing professional.¬† The color palettes of both brands were made first in order to establish a similar yet different look and feel. Teal, yellow, and burgundy were chosen to be used across both brands, and all of the colors were named with a drink theme, such as Cosmo Pink or Earl Grey. The logos were then created concurrently in order to maintain a similar yet different look and feel. Both logos were to include a drink (a brandy old fashioned and a latte), and use the same fonts. A mini brand book was later designed to help the client’s web designer create websites with the new brands.
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Animated LinkedIn Posts

Using Adobe After Effects to create eye-catching and engaging animated GIFs. These animations were created to add some interest to static social media on EVERSANA’s LinkedIn profile. As animated 3 to 5 second videos, they loop forever and provide a subtle pop of movement.
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CND Life Sciences Branding

Creation of a strong brand for a new company in the life sciences realm who specialize in advancing the care of patients who face the potential diagnosis of a neurodegenerative disease. Starting from scratch, the logo and color palette was first developed over many rounds of ideas and discussions with the client to ensure that it held its own against competitors, and ensured the trust of patients and healthcare professionals within the specialized realm of healthcare. Once established, the branding really took off. Print collateral was developed including business cards, letterhead, sales sell sheets, white papers, patient informational pamphlets, and print ads; a digital presence was also created including a website, PowerPoint Template, social media posts, and a brand book; and two other logos expanded the brand, including a legal version of their logo and a wordmark for their Syn-One Test.
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Digital Portraits

Create digital likenesses of friends and their pets using flat colors and shapes. Using Adobe Illustrator and a HUION tablet, I used flat-colored shapes layered on top of each other to create digital vector portraits. Each aspect (eyes, hair, etc) were designed on their own layer. 13 human portraits and 4 pet portraits have been completed so far in the series. Each likeness was later put on top of a light grey and white pattern and printed on magnets to use as gifts.
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KimIsGreat + KimmunityCon Branding

KimIsGreat is a Twitch Streamer who needed to establish a complete brand in order to promote her streams and keep her social media presences cohesive. She also hosted KimmunityCon 2021, a big 14-hour stream to celebrate gaining over 1,000 followers, which had a special logo to commemorate it. Starting with a color palette derived from nail polish shades and a particular car color, the KimIsGreat logo was happily developed with the spirit of fun and not taking oneself too seriously. The cat and heart motifs carry on through the branding, showing up in backgrounds and overlays, with the cats (Anubis and Osiris) who inspired the logo showing up as the “Be Right With You” and “Be Right Back” screens. Her Twitch emotes were also heavily influenced by cats and favorite beverages, all the while making heavy use of the color palette. The logo for KimmunityCon 2021 was created using the original KimIsGreat logo while adding the extra information to it. This logo will lend itself to subsequent KimmunityCons in the future while maintaining the integrity of the original logo. The emotes and color palette also remained the same, though KimmunityCon used the burgundy as the main color instead of teal. […]
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EVERSANA 2020 Holiday Collateral

Due to the pandemic, EVERSANA’s holidays were fully virtual and used different mediums to convey cheer to employees and clients alike. Using a similar design across three different mediums, EVERSANA¬†and utilized a custom email, a New Year’s social media post, as well as a printed gift insert to safely celebrate the holiday season. The email and social media post were both animated in After Effects and exported as an animated GIF and video respectively.
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Aptus Health Corporate Collateral

Promote corporate capabilities to current and prospective clients to garner more business and to show how current campaigns are progressing. Featured projects: HCP Insights handout, digital invitation to a sponsored conference event, corporate PowerPoint presentation, digital consulting infographic for the international branch, and an informational poster. Corporate colors and imagery play a large roll in these pieces, especially in striking image overlays. The layering of imagery and information allows the information to draw the subject’s eyes down the pieces. View the corporate presentation here in its entirety:
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Podcast Branding + Mobile Banner Ads

Create banner ads and develop a podcast branding for the US branch of an established company. A newly established podcast required a new logo and a suite of imagery to get the word out. The finalized logo was created using the first letter of the company’s logo and a microphone. A speech bubble was added along with the name of the podcast underneath the logo to create a lockup, which can stand alone or appear over an image. The podcast lockup appears in the Apple podcast store, on YouTube as an ad, and is featured in one of the emails sent out to healthcare professionals (HCPs) who use the company’s website or app. The banner ads are designed for both mobile and desktop and target HCPs who are not signed up for the website or app. The most popular way found to get HCPs to sign up is to appeal to their knowledge, especially with a quiz.
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