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Willwaukee Twitch Brand Design

Developing a complete Twitch Affiliate brand design that can translate to print and other digital mediums. Willwaukee became a Twitch Affiliate streamer in early June 2021 and needed a whole brand design centered around his hometown of Milwaukee, WI. The logo was created in less than an hour using the People’s Flag of Milwaukee (though at an angle to represent Willwaukee’s penchant to go “on tilt” on occasion!) and a funky videogame-esque font. The Milwaukee and videogame themes were cheekily carried through the branding, especially in the custom Twitch emotes: a beer cheers, a cheese heart, and videogame sayings (GG/Hax/Lulz) designed in a comic book-like style. Willwaukee’s favorite video game, Mass Effect, was used to create custom Starting Soon, Be Right Back, and Stream Ending videos, which can be viewed during his streams, as well as a logo animation (made in Adobe After Effects) Print pieces (business cards and t-shirts) were really fun to create to get the word out, as well.
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CND Life Sciences Branding

Creation of a strong brand for a new company in the life sciences realm who specialize in advancing the care of patients who face the potential diagnosis of a neurodegenerative disease. Starting from scratch, the logo and color palette was first developed over many rounds of ideas and discussions with the client to ensure that it held its own against competitors, and ensured the trust of patients and healthcare professionals within the specialized realm of healthcare. Once established, the branding really took off. Print collateral was developed including business cards, letterhead, sales sell sheets, white papers, patient informational pamphlets, and print ads; a digital presence was also created including a website, PowerPoint Template, social media posts, and a brand book; and two other logos expanded the brand, including a legal version of their logo and a wordmark for their Syn-One Test.
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Aptus Health Corporate Collateral

Promote corporate capabilities to current and prospective clients to garner more business and to show how current campaigns are progressing. Featured projects: HCP Insights handout, digital invitation to a sponsored conference event, corporate PowerPoint presentation, digital consulting infographic for the international branch, and an informational poster. Corporate colors and imagery play a large roll in these pieces, especially in striking image overlays. The layering of imagery and information allows the information to draw the subject’s eyes down the pieces. View the corporate presentation here in its entirety:
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Podcast Branding + Mobile Banner Ads

Create banner ads and develop a podcast branding for the US branch of an established company. A newly established podcast required a new logo and a suite of imagery to get the word out. The finalized logo was created using the first letter of the company’s logo and a microphone. A speech bubble was added along with the name of the podcast underneath the logo to create a lockup, which can stand alone or appear over an image. The podcast lockup appears in the Apple podcast store, on YouTube as an ad, and is featured in one of the emails sent out to healthcare professionals (HCPs) who use the company’s website or app. The banner ads are designed for both mobile and desktop and target HCPs who are not signed up for the website or app. The most popular way found to get HCPs to sign up is to appeal to their knowledge, especially with a quiz.
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