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Social Media Success Planner Design

Design a 2022 social media planner for both print and download. VENTUREWRITE, a one-stop-shop for all digital strategy needs, wanted to create a planner to help people who are in charge of their own social media marketing find success. This planner is meant to be a tool to help figure out social posts and plan events, all the while helping to track stats and see any patterns along the way. This project spanned 207 pages with multiple sections per month, including daily and weekly checklists, monthly content creation pages, monthly hashtag lists, monthly planner pages, weekly planner pages, and a monthly review. The planner will be available in print, as well as a digital download, and was promoted on Pinterest, Facebook, and Instagram.
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Willwaukee Twitch Brand Design

Developed a complete Twitch Affiliate brand design that can translate to print and other digital mediums, centered around his hometown of Milwaukee, WI. Milwaukee and videogame themes were cheekily carried through the branding, especially in the custom Twitch emotes: a beer cheers, a cheese heart, and videogame sayings (GG/Hax). A character was also designed: McCurdy, an anthropomorphic cheese curd! McCurdy was helpful in designing emotes that show emotion: hype, cry, laugh, or saying hi! Digital aspects of the brand include videos and animations. Videos were created from various aspects of Willwaukee’s stream, as well as convention coverage at various nerdy conventions, including GenCon! The videos can be found on his Youtube Channel, starting with the video “Streamer puts his face on the line.”¬†Animation came into play with an animated emote and some animated stream scene transitions; there will be some animated emotes in the works in the future! Print pieces currently include business cards and t-shirts designs. They have been a fun way to get the word out about the stream.
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EVERSANA’s Employment Promotion

Promote jobs in EVERSANA’s warehouse arm via digital and print media. EVERSANA wanted to advertise job openings via billboards and geodome targeted ads in both English and Spanish. Knowing that drivers only have a couple of seconds to read a billboard, the design was kept very simple with a large image and bright colors to capture attention — a simple URL was also selected so that interested workers did not have to spell EVERSANA. Drivers who drive past the billboards will also be served geo-targeted digital ads on their phone as a second touchpoint, so a cohesive design was chosen so that there was recognition between the two. Both the billboard URL and the digital ad CTA lead to a newly-created landing page, which showcased all of the open warehouse jobs. More information was added (in both English and Spanish) to these landing pages, however, the design was also kept very cohesive to drive brand recognition to people who are unfamiliar with EVERSANA.
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CND Life Sciences Branding

Creation of a strong brand for a new company in the life sciences realm who specialize in advancing the care of patients who face the potential diagnosis of a neurodegenerative disease. Starting from scratch, the logo and color palette was first developed over many rounds of ideas and discussions with the client to ensure that it held its own against competitors, and ensured the trust of patients and healthcare professionals within the specialized realm of healthcare. Once established, the branding really took off. Print collateral was developed including business cards, letterhead, sales sell sheets, white papers, patient informational pamphlets, and print ads; a digital presence was also created including a website, PowerPoint Template, social media posts, and a brand book; and two other logos expanded the brand, including a legal version of their logo and a wordmark for their Syn-One Test.
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