Social Media Success Planner Design
Design a 2022 social media planner for both print and download. VENTUREWRITE, a one-stop-shop for all digital strategy needs, wanted to create a planner to help people who are in charge of their own social media marketing find success. This planner is meant to be a tool to help figure out social posts and plan events, all the while helping to track stats and see any patterns along the way. This project spanned 207 pages with multiple sections per month, including daily and weekly checklists, monthly content creation pages, monthly hashtag lists, monthly planner pages, weekly planner pages, and a monthly review. The planner will be available in print, as well as a digital download, and was promoted on Pinterest, Facebook, and Instagram.
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EVERSANA’s Employment Promotion
Promote jobs in EVERSANA’s warehouse arm via digital and print media. EVERSANA wanted to advertise job openings via billboards and geodome targeted ads in both English and Spanish. Knowing that drivers only have a couple of seconds to read a billboard, the design was kept very simple with a large image and bright colors to capture attention — a simple URL was also selected so that interested workers did not have to spell EVERSANA. Drivers who drive past the billboards will also be served geo-targeted digital ads on their phone as a second touchpoint, so a cohesive design was chosen so that there was recognition between the two. Both the billboard URL and the digital ad CTA lead to a newly-created landing page, which showcased all of the open warehouse jobs. More information was added (in both English and Spanish) to these landing pages, however, the design was also kept very cohesive to drive brand recognition to people who are unfamiliar with EVERSANA.
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EVERSANA’s LinkedIn Carousels
A couple of carousel campaigns using multiple images to convey certain messaging to users on LinkedIn about EVERSANA’s capabilities. Using EVERSANA branding and messaging, these campaigns differ from regular social media images by having several frames convey the messaging. These ads are able to have more information on them but also require a unified design. To try to help the user go from one slide to the next two tactics were used: a unified background and, in most cases, an arrow to create movement from the first slide to the last.
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EVERSANA’s Holiday Collateral
Due to the pandemic, EVERSANA’s holidays were fully virtual and used different mediums to convey cheer to employees and clients alike. Using a similar design across three different mediums, EVERSANA and utilized a custom email, a New Year’s social media post, as well as a printed gift insert to safely celebrate the holiday season. The email and social media post were both animated in After Effects and exported as an animated GIF and video respectively.
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CND Life Sciences Branding
Creation of a strong brand for a new company in the life sciences realm who specialize in advancing the care of patients who face the potential diagnosis of a neurodegenerative disease. Starting from scratch, the logo and color palette was first developed over many rounds of ideas and discussions with the client to ensure that it held its own against competitors, and ensured the trust of patients and healthcare professionals within the specialized realm of healthcare. Once established, the branding really took off. Print collateral was developed including business cards, letterhead, sales sell sheets, white papers, patient informational pamphlets, and print ads; a digital presence was also created including a website, PowerPoint Template, social media posts, and a brand book; and two other logos expanded the brand, including a legal version of their logo and a wordmark for their Syn-One Test.
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KimIsGreat + KimmunityCon Branding
KimIsGreat is a Twitch Streamer who needed to establish a complete brand in order to promote her streams and keep her social media presences cohesive. She also hosted KimmunityCon 2021, a big 14-hour stream to celebrate gaining over 1,000 followers, which had a special logo to commemorate it. Starting with a color palette derived from nail polish shades and a particular car color, the KimIsGreat logo was happily developed with the spirit of fun and not taking oneself too seriously. The cat and heart motifs carry on through the branding, showing up in backgrounds and overlays, with the cats (Anubis and Osiris) who inspired the logo showing up as the “Be Right With You” and “Be Right Back” screens. Her Twitch emotes were also heavily influenced by cats and favorite beverages, all the while making heavy use of the color palette. The logo for KimmunityCon 2021 was created using the original KimIsGreat logo while adding the extra information to it. This logo will lend itself to subsequent KimmunityCons in the future while maintaining the integrity of the original logo. The emotes and color palette also remained the same, though KimmunityCon used the burgundy as the main color instead of teal. […]
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