CND Life Sciences Branding

Creation of a strong brand for a new company in the life sciences realm who specialize in advancing the care of patients who face the potential diagnosis of a neurodegenerative disease.

Starting from scratch, the logo and color palette was first developed over many rounds of ideas and discussions with the client to ensure that it held its own against competitors, and ensured the trust of patients and healthcare professionals within the specialized realm of healthcare.

Once established, the branding really took off. Print collateral was developed including business cards, letterhead, sales sell sheets, white papers, patient informational pamphlets, and print ads; a digital presence was also created including a website, PowerPoint Template, social media posts, and a brand book; and two other logos expanded the brand, including a legal version of their logo and a wordmark for their Syn-One Test.