Dual Branding


Creation of two new brands that work both together and separately for a writing and editing professional. 

The color palettes of both brands were made first in order to establish a similar yet different look and feel. Teal, yellow, and burgundy were chosen to be used across both brands, and all of the colors were named with a drink theme, such as Cosmo Pink or Earl Grey.

The logos were then created concurrently in order to maintain a similar yet different look and feel. Both logos were to include a drink (a brandy old fashioned and a latte), and use the same fonts. A mini brand book was later designed to help the client’s web designer create websites with the new brands.