Create banner ads and develop a podcast branding for the US branch of an established company.
A newly established podcast required a new logo and a suite of imagery to get the word out. The finalized logo was created using the first letter of the company’s logo and a microphone. A speech bubble was added along with the name of the podcast underneath the logo to create a lockup, which can stand alone or appear over an image.
The podcast lockup appears in the Apple podcast store, on YouTube as an ad, and is featured in one of the emails sent out to healthcare professionals (HCPs) who use the company’s website or app.
The banner ads are designed for both mobile and desktop and target HCPs who are not signed up for the website or app. The most popular way found to get HCPs to sign up is to appeal to their knowledge, especially with a quiz.